The In Your Element campaign was conceived to establish CRAFT as a powerful, premium tool of the creative class: one that reduces friction and allows them to be in-the-zone, completely absorbed in their work.
I conceptualized the campaign, named the product, led our partnership with artist Pawel Nolbert – and was creative lead on our docu-style production.
Director: Michael Barnett | Production: Superfilms! LA
Pawel Nolbert for Logitech
Art Direction: Pierre Sponchiado