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Michael Walsh Kirwan is a Creative Director, Strategist, and Writer based in Lausanne, Switzerland and New York, USA.


Story. Strategy. Simplicity.


I’m a creative leader with about 10 years in the game as a Copywriter, ACD, and Creative Strategist. I’m driven to continue growing in the industry by a true love of narrative storytelling. To me, there’s nothing better than a poetic story being told in an simple way. I admire that stuff.

I’m a bilingual, EU-US citizen and I’ve spent the past 15 years living and working in New York, Montreal, Paris, Zurich, and Lausanne, Switzerland.

We’ve all got our hang ups, but I generally love what I do.





Things I love (a running list)


My three kids – Margaux, Remy, and Leo

Open briefs

Meeting-free mornings

Lunch on the mountain

Belly laughs

Chopping vegetables

In-season seasonal dishes


The first cup of coffee

Taking pictures

L’heure de l’apero 

When the jumpshot is falling